Experts believe that rents will drop in Reno, and that's partially due to it being a tough market. It can be a challenge to find good tenants here, and it can be even harder to retain them. If you have a fantastic property, how can you attract your ideal tenants so you can start making rental income?
It all starts with good property marketing. We're here to help you get started. Read on for our top tips for effective rental property marketing in a tough market.
1. Invest in Professional Photography
If you're struggling to rent out your rental property, it may be time to invest in professional photography and virtual tours. This is a great way to show your property in the best possible light even when potential tenants can't see it in person.
High-quality photos and virtual tours give potential tenants a clear view of the property's layout, features, and amenities. This helps them visualize themselves living there. Blurry cell phone photos simply aren't enough for rental marketing anymore.
2. Highlight Unique Selling Points
It's your job to identify and highlight the unique selling points of your rental property. What makes it special? Why should tenants choose it over other nearby properties?
Whether it's a new kitchen, large outdoor area, or convenient location near local amenities, emphasize these features in your property marketing materials to attract tenants' attention.
3. Create Great Property Listings
Craft compelling written property listings that capture the attention of potential tenants and have great SEO. You may want to consider hiring a professional for this as well.
Use descriptive language to highlight key features and amenities of the property. Include important details such as the rental price, lease terms, square footage, and availability dates.
You also want to include any self-screening information. This includes things like credit requirements, pet information, and income requirements so tenants know if they qualify for your rental.
4. Use the Internet to Your Advantage
Maintain a strong online presence. You can do this by regularly updating and optimizing your property listings, website, and social media profiles.
Respond as soon as you can to inquiries, reviews, and messages from potential tenants. This helps you show professionalism and responsiveness and makes you seem like a better landlord.
5. Offer Incentives and Special Offers
Consider offering special incentives or offers to attract tenants if you're struggling with long vacancies. Even small incentives make a big difference.
Offer move-in specials such as discounted rent, waived application fees, or special free amenities to convince potential tenants to choose your property over others.
Try These Property Marketing Tips
If you're struggling with property marketing, try these tips to fill those vacancies. If you play your cards right and you have a fantastic property, you'll have tenants lining up to move in in no time.
Are you in need of property management help in Reno? At PMI Reno, our team of expert property managers is ready to help you with everything from marketing to rent collection. Let us make your property investment a huge success!
Schedule a consult with us today.
